About
Everyday dressing should never feel ordinary
ABOUT MIRU ATELIER
Miru Atelier was created for women who believe everyday dressing should never feel ordinary.
Born in Pakistan, Miru brings a fresh, feminine take on Western wear; designed for the modern Pakistani woman and her way of life.
From statement coats and tailored separates to effortless dresses and elevated everyday pieces, every collection is designed to feel distinctive yet beautifully wearable.
We believe in thoughtful details, flattering silhouettes and pieces that make you feel effortlessly put together.
Miru is for the woman who loves fashion, but doesn’t follow every trend.
She chooses what feels like her.
Less Ordinary. More Miru.
The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.
Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.
Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York.Â
Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America.Â
Several decades late
Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.Â