Privacy policy
What information do we collect?
We collect information necessary to fulfill your orders, provide customer care, and offer a seamless shopping experience:
Personal Identifiers: Full name, email address, phone number, delivery address, and billing address.
Order & Transaction Details: Items purchased, size specifications, order history, and payment status. (Note: Miru Atelier does not store complete credit/debit card numbers; all transactions are processed through secure, encrypted third-party payment gateways).
Device & Browsing Data: IP address, browser type, operating system, pages viewed, time spent on pages, referring URLs, and device identifiers collected automatically via cookies and tracking pixels.
Customer Communications: Messages, sizing inquiries, feedback, or exchange requests sent via email, WhatsApp, or social media channels.
How We Use Your Information
Your information is processed strictly for legitimate business and customer service purposes:
Fulfilling Orders: Processing transactions, arranging shipping and courier delivery, and sending tracking updates or receipts.
Customer Support: Assisting with sizing guidance, order modifications, styling advice, returns, or exchange inquiries.
Personalized Experience: Improving website layout, monitoring product demand, and tailoring garment recommendations.
Marketing & Updates: Sending occasional emails or text notifications regarding new collection drops, seasonal releases, or exclusive previews (only if you have opted in).
Fraud Prevention & Security: Protecting our website, brand, and customers from fraudulent transactions and unauthorized activity.
How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We share data only with trusted partners essential to operating our business:
Logistics & Delivery Partners: Reputable courier services to ensure your garments reach your doorstep safely.
Payment Processors: Authorized banking networks and payment gateway providers that manage encrypted, PCI-DSS-compliant transactions.
Technical Service Providers: Hosting platforms, analytics partners, and email management tools that maintain our website operations.
Legal Requirements: When required by applicable Pakistani law, regulatory authority, or legal process to protect rights, property, or safety.
Cookies & Tracking Technologies
We use cookies, web beacons, and similar tracking tools to recognize your device, preserve shopping bag items between visits, and analyze site traffic.
Essential Cookies: Necessary for basic site functionality, cart memory, and checkout security.
Analytics Cookies: Help us understand which designs resonate most with visitors and optimize loading speeds.
Marketing Pixels: Allow us to present relevant advertisements across platforms such as Meta (Instagram/Facebook) and Google.
Data Security
We implement reasonable administrative, technical, and physical security measures to safeguard your personal details from unauthorized access, alteration, or disclosure. Standard Secure Sockets Layer (SSL) encryption is active across all browsing and checkout pages. While we strive to protect all user data, no electronic transmission over the internet can be guaranteed 100% secure.
Your Rights & Choices
You maintain control over your personal information:
Access & Updates: Request a copy of the personal details we hold or request corrections to out-of-date shipping/contact records.
Marketing Opt-Out: Unsubscribe from promotional newsletters at any time by clicking the “Unsubscribe” link at the bottom of our emails or replying “STOP” to SMS alerts.
Account Deletion: Request the removal of your customer account profile and non-essential transaction logs, subject to statutory record-keeping requirements.
Policy Updates
Miru Atelier reserves the right to modify or update this Privacy Policy to reflect changes in our operational procedures, fabric sourcing communications, or applicable regulatory guidelines. Any modifications become effective immediately upon posting to this page, with an updated “Effective Date” at the top.